WeAreWaterloo is a Business Improvement District (BID). Voted for and supported by local businesses, we are a not-for-profit company governed by local volunteers from the surrounding business community with the sole purpose of improving Waterloo as a place to work, live and visit. BIDs have evolved from the traditional, cleangreen and safe organisations to models that also champion business-led CSR, sustainability initiatives, placemaking interventions and neighbourhood marketing campaigns.