BEGIN:VCALENDAR VERSION:2.0 PRODID:-//Build Studios - ECPv6.3.3.1//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:Build Studios X-ORIGINAL-URL:https://www.buildstudios.co.uk X-WR-CALDESC:Events for Build Studios REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:Europe/London BEGIN:DAYLIGHT TZOFFSETFROM:+0000 TZOFFSETTO:+0100 TZNAME:BST DTSTART:20170326T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0100 TZOFFSETTO:+0000 TZNAME:GMT DTSTART:20171029T010000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=Europe/London:20170406T183000 DTEND;TZID=Europe/London:20170406T203000 DTSTAMP:20240329T071641 CREATED:20170327T101920Z LAST-MODIFIED:20170412T123215Z UID:560-1491503400-1491510600@www.buildstudios.co.uk SUMMARY:Creating\, Building and Maintaining a Brand for Architects DESCRIPTION:Your brand is how prospective and existing clients perceive you. This workshop will identify and analyse opportunities to use your brand to attract the clients you want to work with. We will discuss the importance of your graphic assets and how your practice visually presents its outward appearance. Beyond this we will explore how other elements are integral to good branding\, as well as tips and tools to help promote your practice more successfully by consistently taking your branding through your marketing communication. \nThe workshop will look at what differentiates the industry leaders from both architecture and other sectors and specifically what we can learn from them and how these can be applied to your practice tomorrow. Dan will also offer practical advice on cost effective print and digital campaigns you can start to apply to your business. \nYou will learn the following:  \n— How to visually position your business \n— Creating brand consistency over your communications \n— Using your brand to get more of the work you like \n— Key things your website should do for your brand  \n— Brief writing and getting the most out of designers / photographers / web developers \n— The pros and cons of using in-house versus outsourced designers \n— The assets you need to promote your business \nAbout the lecturer: \nDan Moscrop is Managing Director of Them® — a brand agency that specialises in working wth architects\, interior designers and developers to create leading brands\, wayfinding and interior graphics. He has over twenty years experience in branding design\, working with brands such as Getty Images\, Hammerson\, Land Securities\, Orange and Levis. URL:https://www.buildstudios.co.uk/event/creating-building-maintaining-brand-architects/ LOCATION:Build Studios\, 203 Westminster Bridge Road\,\, London\, SE1 7FR\, United Kingdom GEO:51.5004739;-0.1160851 X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Build Studios 203 Westminster Bridge Road London SE1 7FR United Kingdom;X-APPLE-RADIUS=500;X-TITLE=203 Westminster Bridge Road\,:geo:-0.1160851,51.5004739 END:VEVENT END:VCALENDAR