BEGIN:VCALENDAR VERSION:2.0 PRODID:-//Build Studios - ECPv6.3.3.1//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:Build Studios X-ORIGINAL-URL:https://www.buildstudios.co.uk X-WR-CALDESC:Events for Build Studios REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:Europe/London BEGIN:DAYLIGHT TZOFFSETFROM:+0000 TZOFFSETTO:+0100 TZNAME:BST DTSTART:20180325T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0100 TZOFFSETTO:+0000 TZNAME:GMT DTSTART:20181028T010000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=Europe/London:20180315T183000 DTEND;TZID=Europe/London:20180315T203000 DTSTAMP:20240329T051324 CREATED:20180228T133007Z LAST-MODIFIED:20180228T133050Z UID:789-1521138600-1521145800@www.buildstudios.co.uk SUMMARY:How to Win the Kind of Work You Want To Do DESCRIPTION:Don’t wait for clients to come to you – actively target the kind of clients you want to work for.  This workshop will provide you with frameworks and structures to identify and evaluate target markets and develop an effective 12 month marketing plan. This hands-on\, two-session workshop will help focus your marketing efforts for the year ahead\, make the most of your marketing budget and give you confidence how to proactively target new clients for business. \nSession 1\nThe first session will present 3 established marketing frameworks and explain how architects can use them to develop an effective marketing strategy. The session will be a mix of theory and practice with exercises segmenting the market\, calculating size and profitability of chosen market\, Q&A and discussion about strengths and weaknesses of push and pull marketing techniques. \nMarket segmentation helps determine which sectors or clients to target \n\nIndustry sector\nGeography\nService\nClient Type\n\nAIDA explains the process to convert a potential lead into a fee-paying client \n\nAware\nInfluence\nDesire\nAction\n\n4 Ps sets out how to differentiate your service in a competitive marketplace \n\nProduct\nPlace\nPrice\nPromotion\n\nSession 2\nThe second session will present marketing communication tools and discuss how architects can use them to reach their target clients. The second session will focus on developing a 12 month marketing plan to target the selected clients and will also cover USP\, branding and sales techniques. Marketing communication tools for private\, commercial and public sector clients include: \n\nPR\nWebsite and brochures\nSocial media\nPersonal selling and networking\nBuilt and un-built work\nIndirect tools URL:https://www.buildstudios.co.uk/event/how-to-win-the-kind-of-work-you-want-to-do/2018-03-15/ LOCATION:Build Studios\, 203 Westminster Bridge Road\,\, London\, SE1 7FR\, United Kingdom GEO:51.5004739;-0.1160851 X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Build Studios 203 Westminster Bridge Road London SE1 7FR United Kingdom;X-APPLE-RADIUS=500;X-TITLE=203 Westminster Bridge Road\,:geo:-0.1160851,51.5004739 END:VEVENT END:VCALENDAR