Your brand is how prospective and existing clients perceive you. This workshop will identify and analyse opportunities to use your brand to attract the clients you want to work with. We will discuss the importance of your graphic assets and how your practice visually presents its outward appearance. Beyond this we will explore how other elements are integral to good branding, as well as tips and tools to help promote your practice more successfully by consistently taking your branding through your marketing communication.

The workshop will look at what differentiates the industry leaders from both architecture and other sectors and specifically what we can learn from them and how these can be applied to your practice tomorrow. Dan will also offer practical advice on cost effective print and digital campaigns you can start to apply to your business.

You will learn the following: 

— How to visually position your business

— Creating brand consistency over your communications

— Using your brand to get more of the work you like

— Key things your website should do for your brand 

— Brief writing and getting the most out of designers / photographers / web developers

— The pros and cons of using in-house versus outsourced designers

— The assets you need to promote your business

About the lecturer:

Dan Moscrop is Managing Director of Them® — a brand agency that specialises in working wth architects, interior designers and developers to create leading brands, wayfinding and interior graphics. He has over twenty years experience in branding design, working with brands such as Getty Images, Hammerson, Land Securities, Orange and Levis.